The protection of ideas, called Intellectual Property (IP), is critical to any inventor or organization. Today’s most valuable assets are not buildings or machinery. Rather, today’s most valuable assets are IP, such as a design of a computer chip, a brand name that identifies a soda, or the formula of that soda.

This one-hour seminar covers the basics you must know to protect your ideas—patents, trademarks, copyrights, trade secrets, and contracts that protect ideas. Course materials help you identify what you have, and the next step to protect your rights.